Success Harder for New Artistes: Joeboy on Copying Influencers for Attention

Nigerian Music Industry Insights

Joeboy, the Nigerian singer, shares insights on the challenges faced by emerging artists in the music industry, highlighting the importance of influencer-style strategies for success.

Success Harder for New Artistes: Joeboy on Copying Influencers for Attention
he Shift in Music Industry Dynamics
Joeboy’s Take on Emerging Artists’ Challenges
The Importance of Social Media Presence

Joeboy, the Nigerian singer, has expressed concern about the growing challenges faced by emerging artists in the music industry. In an interview with Jay On Air, he stated that breaking into the mainstream now requires “acting like an influencer” ¹ ² ³.

According to Joeboy, having quality music and management is no longer enough to guarantee success. Emerging artists must now adopt influencer-style strategies, such as collaborating with content creators and skit makers, to capture attention. “I feel for artistes trying to break into the mainstream now because it takes a lot more. These days, you have to constantly be in everyone’s face,” he said ² ¹.

Joeboy emphasized the importance of social media presence, citing platforms like TikTok as crucial for promoting music and connecting with wider audiences. He advised up-and-coming artists to find a practical way to stay consistent and visible online

The music industry’s shift towards social media-driven success has introduced new pressures, making it challenging for emerging artists to balance music creation with online promotion.

Joeboy, Nigerian music industry, emerging artists, influencer marketing, social media presence